Business Communication: Swadeshi Mandi 2020 || NITIE || Poster Creation || Oos Bazaar

SOCHO BECHO SEEKHO!!!

MAHAMANDI is the trademark event of National Institute of Industrial Engineering (NITIE), Mumbai. It is organized every year by the Marketing Interest Group. At Mahamandi, B-School students get to apply what they learn in class by selling in the streets! It is a fascinating concept where students learn various things from Marketing to Consumer Behavior to Business Communication!

This Independence Day, there are a few twists to Mahamandi.
Firstly, it has been rechristened to “Swadeshi Mandi” in response to our Prime Minister Narendra Modi’s call for “Vocal for Local”, ultimately contributing to the vision of Aatmanirbhar Bharat!

Secondly, Mandi has become Digital for the first time in history!

Owing to the online nature of the event, the students of NITIE were given a chance to showcase and bring into focus a local product from their region. One of the events involved designing a poster.

Me and my teammate Sayli, brainstormed over a few ideas. We finally settled on showcasing the Sugarcane Business in Marathwada.

Here is the first cut of the poster:

After adding some more textual details and rearranging the figures, we arrived at the following poster:

Even before the call of ‘Atmanirbhar Bharat’ made Indians realise about self-reliance, the same was already being practiced in agricultural sector as a result of Green revolution. Although the impact of Green revolution was mainly seen on wheat and rice production, it also had a significant effect on production of other crops. One such crop is “Sugarcane”, which is also the largest produced crop in the world with Brazil contributing to around 40% of total yield. In Indian context, Uttar Pradesh is the largest producer of sugarcane followed by Maharashtra. Even within the state the major contributing areas are the Marathwada, Sangli and Kolhapur districts.

But where we are still lacking is in the distribution and supply chain involved after the crops are harvested. Thus, in line with the theme of ‘Aatmanirbhar Bharat’ and the ‘Swadeshi Mandi’ initiative of NITIE, we are trying to introduce the concept of “ऊस Bazaar”. Here, the bazaar will be a platform where sellers (farmers) and buyers (sugar/jaggery factory representatives) will come face to face and negotiate. This will help in the following ways:

· Eliminating the middleman - which will translate into higher earnings for the farmers/producers as well as reduced price for the factory owners/consumers.

· Streamlining the supply chain – In the current scenario farmers have to wait for days in lines of sugar factories just to sell their produce. With the concept of bazaar, the producer and consumer will have a direct interaction. Thus, the responsibility as well as the date of delivery will be decided on spot, eliminating the hassle for everyone.

This can be done on pilot basis for sugarcane in Aurangabad district and later be extended for other crops and regions. This is how we can improve the distribution and ensure that all the produce generated reaches the masses at affordable prices.

Also, we look forward to inviting small scale investments for the different use cases of sugarcane.

Such as: